Q. How do I do market research?
Last Updated: Jun 16, 2017     Views: 103

You should find the resources listed in the Market Research section of our Company & Industry Research Guide helpful.  These resource will provide statistical data on income, consumption, and demographics.

You may also want to review the instructions for using the Mintel Reports database, which provides comprehensive reports on market drivers, trends, and consumer attitudes and purchasing habits.

Please use the links below to access these resources.


Ask us!

Have a detailed question? Fill out the form below.

This service is available to the Central Michigan University community. A CMU Librarian will follow up with you using the email you provide below. 

Your Info
Fields marked with * are required.

Contact the CMU Libraries

 Ask a Librarian
 Call (989) 774-3470
 Text (989) 863-4639
 Schedule a Consultation