Q. How do I do market research?
Last Updated: Feb 23, 2022     Views: 425

You should find the resources listed in the Market Research section of our Company & Industry Research Guide helpful. These resource will provide statistical data on income, consumption, and demographics.

You may also want to review the instructions for using the Mintel Academic database, which provides comprehensive reports on market drivers, trends, and consumer attitudes and purchasing habits.

Use the links below to access these resources.

 

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